thinking about working together, huh?
Strategy, creative direction & content systems built to scale
I partner with brands, founders, creators, and marketing teams who want content that actually does something, not just fills a feed.
This page isn’t a menu of deliverables. It’s a snapshot of how I work.
Everything I offer sits at the intersection of strategy and execution. I don’t believe in separating thinking from making. The best content comes from clear positioning, strong creative direction, and an understanding of how ideas grow:
→ Some partners need high-level advisory.
→ Some need hands-on creative direction and production.
→ Most need both (at different points)
My role flexes based on the problem you’re trying to solve.
01
strategy & advisory
For founders, creators, and teams who need clarity.
This is where we define what you should be saying, who it’s for, and how it connects back to real business goals.
Engagements may include:
→ Content strategy and positioning
→ Thought leadership and founder-led content strategy
→ Creator business systems and monetization strategy
→ Social media and distribution strategy
→ Brand and messaging frameworks
→ Ongoing advisory or fractional support
Available as project-based work or retainers.
02
creative direction & content production
For founders, creators, and teams who need clarity.
I work with brands to concept, direct, and produce social-first content that feels intentional, modern, and on-brand. This isn’t volume-driven content. It’s creative direction paired with execution.
This is especially well-suited for:
→ Social content production for brands
→ Campaign creative direction
→ UGC-style content with a strategic lens
→ Founder or talent-led content
→ Product-focused storytelling for social platforms
I currently do this work with footwear and consumer brands, partnering closely with internal teams to ensure the content aligns with the broader strategy.
Available as project-based work or retainers.
03
partnerships, education & media
For scaling ideas beyond 1:1 work.
This includes:
→ Brand partnerships and sponsored content
→ Speaking engagements and workshops
→ Courses, playbooks, and educational resources
→ Media collaborations and campaigns
These engagements are designed to create value for both the audience and the brand, with trust and long-term impact at the center.
Who this is a good fit for
Most partnerships start with a conversation, not a brief. From there, we determine the right level of involvement and shape an engagement that makes sense for your goals.
I work both project-based and on retainer, depending on scope, timeline, and depth of collaboration.
→ Brands looking for strategic creative direction, not just assets
→ Founders and executives building a public voice
→ Creators who want structure behind their content
→ Marketing teams who need senior thinking without full-time overhead
I’ve partnered with brands across tech, media, e-commerce, and consumer products to help shape strategy, creative direction, and content that performs. From strategy and creative direction to content production and partnerships, the common thread across this work is trust, taste, and long-term thinking.
you’re in good company
and more!
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Every project starts with a conversation. tell me a bit about your brand, goals, or idea, and I’ll take it from there.
chatting about
brands & platforms shaping the future of marketing, content, and the creator economy.