Playbooks for Creators who think like CEOs

Practical resources you can use on your own, built from the same systems I use in my client work.

MacBook laptop in the background, announcing the '250 LinkedIn Hooks' freebie.
MacBook laptop in the background, announcing the '250 LinkedIn Hooks' freebie.

FREE 250 linkedin hooks swipe file

If your posts aren’t getting the attention you want, the issue is the very first line. Which is why I made you a swipe file of 250 LinkedIn Hooks you can plug-and-play to turn views into real opportunities. Consider these openers your unfair advantage, ready to steal.

How to Land Your First Brand Deal

free no-fluff guide

You don’t need a massive following to land brand deals—just the right strategy. The No-Fluff Guide to Landing Your First Brand Deal is a clear, practical roadmap for creators and professionals ready to monetize their content. Learn how to position yourself, pitch brands, price and negotiate deals, and get brands to reach out to you.

Ultimate Creatorpreneur Toolkit

70+ tools, apps & gear

Tired of wasting time figuring out which tools are actually worth using? The Ultimate Creatorpreneur Toolkit is a curated list of tools I personally use or recommend to run a content business efficiently. It covers creation, editing, automation, marketing, monetization, and more, with clear categories, quick explanations, and direct links.

Content to Commas logo.

Join 8K+ creatorpreneurs & founders every week, for the thinking behind content that builds a sustainable (aka profitable) business. This is your playbook filled with practical insights and real examples to build authority and grow income, minus “just post more” advice.

I’m brandon

Brandon Smithwrick smiling, wearing a green jacket, standing with arms crossed in front of a beige background. A hand in a green sleeve holds a golden thumbs-up award labeled 'Inbox Hero', The Golden Thumb Awards by Plot.

content marketer, creatorpreneur, and founder of this award-winning newsletter

For the last decade, I’ve built content systems inside companies (like Ralph Lauren or SquareSpace, you might’ve heard of them) and in public: learning what scales, what breaks, and what actually turns content into a business.

Somewhere between brand decks and building in real time my own work, it became clear that creators need better systems to turn attention into income.

Content to Commas is where those lessons come together.