I don’t just create content.
I build systems behind it.

helping founders, creators, and teams turn content into leverage instead of a guessing game.

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10

years leading content & social inside some of the most culturally relevant brands

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2024

was when I was named to Forbes 30 Under 30 in Marketing and Advertising.

Sketch-style, halftone illustration of orange megaphone.

+8k

subscribers reading my weekly newsletter sharing content tips for entrepreneurs

I didn’t come up through the creator economy.

Brandon Smithwrick sitting on a leather sofa indoors with a window and plant in the background, and wearing a red beanie and beige sweater against a dark background.

I came up inside companies where content had a job.

It had to support launches, shape perception, drive growth… Creativity mattered, but accountability mattered more.

That experience still shapes how I work today.

Beyond likes & impressions, I care about what content actually does for my business. This isn’t about becoming a creator. It’s about treating content as part of the operating system.

If that’s how you see it, you’re in the right place.

  • Kickstarter, as Director of Content and Creative

  • Songfinch, as Head of Content

  • Squarespace, Social Team Lead

  • Ralph Lauren, Social Strategist

My work has earned multiple Webby Awards, including a People’s Voice Award, and has been featured in Fast Company, AdWeek, AdAge, Entrepreneur, Complex, Hypebeast, Inc. and Highsnobiety.

I spent nearly a decade leading content and social inside some of the most culturally relevant brands in fashion, music, and tech.

Turns out being practical, opinionated, and allergic to fluff… works!

let's work together

If content’s gonna take your time, it should earn its keep.

My mission is simple: to help creators and businesses treat content like a business asset, not a daily obligation.

Which means:

Brandon Smithwrick smiling and wearing a greenish-brown coat over a white shirt. He is sitting with his hands clasped in front of him and a silver watch on his left wrist, against a plain beige background.

Fewer performative posts

The internet doesn’t need more noise. Beyond posting for the sake of visibility, I believe in creating content that actually drives results.

More intentional storytelling

Good content isn’t accidental. Every piece should say something about who you are, what you believe, and why people should care.

Systems that support long-term growth

Sustainability is the name of the game when it comes to outlasting trends, reducing daily pressure, and showing up consistently.

Content that works when you’re offline

The best content keeps pulling its weight after you’ve logged off. It’s time to focus on building awareness, trust, and opportunities.

Audience over algorithm.

Position over pitch.

Saves over likes.

Audience over algorithm. Position over pitch. Saves over likes.

Audience over algorithm.

Position over pitch.

Saves over likes.

Audience over algorithm. Position over pitch. Saves over likes.

pinch me moments

Brandon Smithwrick in Forbes 30 Under 30 North America 2024 announcement.

forbes 30u30

Recognized in 2024 for shaping how modern brands and creators approach content strategy and growth.

A hand in a green sleeve holds a golden thumbs-up award labeled 'Inbox Hero', The Golden Thumb Awards by Plot.

newsletter award

9 months in, I could officially say I run an award-winning newsletter (which feels surreal to say the least)

A bright green advertisement for VEED on a tiled NYC subway with Brandon Smithwrick on it.

veed campaign

Had my giant head plastered all over NYC thanks to VEED

Content to Commas logo.

Join 8K+ creatorpreneurs & founders every week, for the thinking behind content that builds a sustainable (aka profitable) business. This is your playbook filled with practical insights and real examples to build authority and grow income, minus “just post more” advice.